| Job Responsibilities |
- Plan and execute digital marketing campaigns across platforms such as Google Ads, LinkedIn, and other relevant B2B channels
- Graphic Designing using AI tools
- Develop and manage SEO strategies to improve website visibility and organic traffic
- Handle SEM campaigns including keyword research, ad creation, and performance tracking
- Manage company website content, ensuring it is updated, optimized, and aligned with business goals
- Generate qualified leads through digital channels and track conversion rates
- Create and manage content marketing strategies (blogs, case studies, product pages, etc.)
- Oversee social media presence, especially LinkedIn, to enhance brand visibility in industrial markets
- Coordinate with sales and product teams to align marketing strategies with business objectives
- Analyse campaign performance using tools like Google Analytics and prepare regular reports
- Monitor competitor activities and industry trends to identify opportunities
- Manage email marketing campaigns for client engagement and retention
- Work with external agencies/vendors for website development, SEO, and paid campaigns if required
- Must know to implement AI across all departments at all levels wherever feasible
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